New CPSC Drowning Data + 2023 Pool Safely Collaborator Toolkit

 Dear Pool and Spa Safety Community,

 

The 2023 swim season is underway and we hope you are all enjoying a safe and fun start to this busy time of year!

 

Yesterday, Pool Safely released its latest report that shares new drowning and drain entrapment data. You can find the press release that contains the full report here, but the highlights include:

 

·       Between 2018 and 2020, there were an average of 371 pool- or spa-related fatal drownings reported per year

·       On average, from 2020 through 2022, there were an estimated 6,300 pool- or spa-related, hospital emergency department (ED)-treated, nonfatal drowning injuries each year. Seventy-six percent of these nonfatal drowning injuries involved children younger than 5 years of age

·       The number of estimated non-fatal drowning injuries in 2022 was 6,400, which was statistically the same as 2021

 

We also want to share with you an updated collaborator toolkit that is available for download via poolsafely.gov! As always, it shares our latest messaging for your use; infographics with CPSC’s new drowning data; sample social media posts you can repurpose in English and Spanish – and more.

 

In 2021, we introduced Pool Safely Stories, a database of personal stories related to drowning prevention and water safety from families and organizations working toward our shared goal of #NotOneMoreDrowning. These stories are designed to contextualize our water safety tips and are available via Pool Safely’s online press kit.

 

We also feature Ask the Experts videos from our collaborators on Pool Safely social media and the PoolSafely.gov website. These short videos feature collaborators discussing drowning safety tips and recommendations.

 

We invite interested collaborators to submit their stories and videos to poolsafely@finnpartners.com. Thank you to those of you who have already contributed!

 

Thank you for your dedication to water safety!

 

All the best,
Nikki Fleming + the whole Pool Safely team